Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact. Helps protect against cavities. Specially formulated for sensitive teeth. Superior stain removal. Helps keep teeth whiter.* Contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin. Great tasting flavor. Maximum strength.** *With regular brushing vs. non-whitening toothpaste. **Maximum strength FDA allowed antisensitivity active ingredient.
Directions: Adults and children 12 years of age and older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years: Consult a dentist or physician.
Active Ingredients: Potassium Nitrate 5%; Sodium Fluoride 0.24% (0.15% w/v Fluoride Ion)
Inactive Ingredients: Water; Glycerin; Hydrated Silica; Sorbitol; PEG-12; Sodium Lauryl Sulfate; Flavor; Poloxomer 407; Xanthan Gum; Cellulose Gum; Sodium Saccharin; Sodium Hydroxide; Titanium Dioxide; FD&C Blue No. 1
Warnings: When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit dentist. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.
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